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Who We Support

We are proud to launch the second consecutive year of Sunday Best Toronto and our sixth event in continued support of the Pediatric Oncology Group of Ontario and the thousands of children across Ontario fighting Cancer. Last year, we introduced Kids Help Phone as an additional beneficiary of our efforts following their support of youth in our community over 13M times since the onset of the COVID-19 pandemic.

100% of all funds raised will benefit both organizations and their services equally. 

Thank you for your support and consideration!

The Pediatric Oncology Group of Ontario

The Pediatric Oncology Group of Ontario (POGO) champions childhood cancer care. When a child is battling cancer, they ensure that the child has lifelong access to the best care for the best possible outcomes. From diagnosis, through treatment and into survivorship, POGO is here for kids with cancer, for now, for life.  .



POGO is a charitable organization that relies on donations to run its exemplary programs and services and develop clinical resources. Your investment in POGO will help provide financial assistance to families so they can pay for out-of-pocket costs associated with their child’s treatment, support survivors with customized school and work counselling when their disease or its treatment has left them with learning challenges, and fund promising research that examines the impact of childhood cancer and its treatment.

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Ensuring that everyone affected by childhood cancer has access to the best care and suppor

Kids Help Phone

Kids Help Phone has created innovative supports for critical issues young people face since 1989. Today, they are Canada’s only 24/7 e-mental health service offering free, confidential support to young people in English and French. By providing counselling and resources – as well as providing a bridge to other more specialized and local supports

In 2020 alone, young people had connected with Kids Help Phone and its services over 4.6 million times with topics surrounding anxiety, suicide, gender and sexual identity, isolation, eating disorders, body image and abuse.

Early interventions can lessen or even prevent their development, access to support can often make the difference between a negative and a positive outcome in a young person’s


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